Television, radio, newspapers, billboards … every day, people all over the world are engulfed in messages from these and other media channels. Large cities are often drowning in the noise because of the variety of available media.
But mass media evangelism campaigns are harnessing the power of media outlets and redeeming them by giving them a message that matters … the gospel.
Why Mass Media?
Mass media campaigns are effective because they saturate large cities with the gospel message. Using every available media outlet, the Good News is broadcasted through the testimonies of locals—reaching people of every age and walk of life.
Through these broadcasts and advertisements the gospel is overtly presented or an opportunity is provided to connect people to local believers who will share with them the forgiveness found in Jesus Christ.
These media blasts take the gospel where the people are and creates buzz throughout the city. This provides believers with the opportunity to join in the religious conversation and share their faith boldly.
Keys to Success
There are two distinct characteristics to a fruitful mass media evangelism campaign:
- Cultural relevance
- Local church partnerships
Campaigns of this magnitude must speak to the culture of those in the area. Using testimonies of local believers has proven to be the most effective way to produce a response from the residents of these large cities.
Mobilizing the church to pray, connecting with unbelievers, and following-up with those responding to the message they’ve heard is also a crucial part of these campaigns.
Strengthening the Church
While the main objective is to expose these mega-city residents to the gospel, several by-products usually occur that strengthen the Church:
- Believers are trained and find confidence in sharing the gospel
- Local churches are mobilized within their community
- Churches connect through the campaign’s many volunteer opportunities, further strengthening the network of believers
- Church attendance often grows, providing further opportunities for evangelism and discipleship
Growing the Kingdom
East-West uses the mass media campaign Power to Change (P2C) to saturate mega-cities with the gospel message. During 30 days of non-stop communication, P2C exposes millions of people to the gospel through the testimonies of national believers.
“EWMI is all about reaching people for Christ,” said Bob West, East-West Vice President-Evangelism. “Using the P2C mass media events has been very effective in accomplishing that goal.”
P2C campaigns not only provide East-West with an opportunity to reach millions with the gospel but also provide hands-on training for the network of believers that is already established. This training strengthens the existing churches by equipping believers to share their faith … so that God’s Kingdom may multiply!